Overall deodorants is expected to see solid current value growth over the forecast period, returning to the 2020 level of sales in 2023. Demand is expected to be supported by the lack of pandemic restrictions, and the resultant increase in activities outside the home, with deodorants boosting consumer confidence in both work and social settings.
Packaging plays a very important role in attracting consumers to deodorants, and this is expected to continue in the forecast period, with players therefore likely to create appealing packaging through the use of trendy colours to help their brands stand out amongst the crowd. Meanwhile, the smaller size of Vietnamese households, as they have fewer children, mean that young families will prioritise their children’s physical health and hygiene, which will increase demand for children’s deodorants.
Continuing the trend seen for several years, e-commerce saw its share of distribution rise in 2022, and this is expected to continue in the forecast period. It is mostly big brands that will benefit from this growth, as they also offer other products via their official stores – it is rare for consumers to purchase only deodorants unless they have special deals.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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