Deodorants is expected to maintain steady current value growth in the forecast period. Amongst all deodorant formats, spray and roll-on are the most popular in Taiwan, and this is set to remain the case in the forecast period.
Deodorants are commonly presented in spray format, which allows for quick and easy application and a wider range of uses. Despite deodorant sprays already accounting for the highest sales, this category is also set to see the strongest current value growth within deodorants in the forecast period.
Some consumers are not familiar with the ingredients and product features in certain deodorants, and therefore may use them incorrectly. For instance, as deodorant sticks is still in its introductory stage in Taiwan, consumers need more understanding in terms of how to use these products and the benefits of using them in order to grow awareness and sales.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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