Deodorants are increasingly seen as an important part of the daily beauty and personal care routines of many Saudis and as such demand for these products should grow over the forecast period. With life returning to relative normality, with an increase in social interactions and employees returning to the office, this should also help to drive demand for deodorants.
Like in most areas of beauty and personal care there is likely to be a growing focus on sustainability within deodorants over the forecast period. Saudi Arabia aims to invest SAR24 Billion in recycling waste by 2035 with it switching to a more sustainable waste-management system and it is likely that companies will be under pressure on a local and global level to follow suit by taking their own initiatives to reduce waste and carbon emissions.
Consumers are expected to increasingly opt towards products with natural ingredients and dermocosmetics brands over the forecast period as they become more informed about the impact of the products they use on their health. Dermocosmetics products are also expected to grow in importance due to the recommendations of dermatologists and pharmacists.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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