Over the forecast period, sustainability will continue to gain relevance within deodorants in Australia, as an increasing number of brands shift to supporting environmental and social causes in line with growing consumer concerns. With the largest retailers beginning to stock a range of environmentally-friendly products on their shelves, it is anticipated there will be higher adoption and innovation across the category, with more brands aiming to follow the leaders and contribute to less use of plastic, limited use of ingredients that pollute the environment, and/or formats that are generally considered more eco-friendly.
The trend towards more natural ingredients, including botanicals and chemical-free alternatives, is anticipated to gain momentum over the forecast period. Growing demand for these attributes will encourage greater manufacturing activity in the coming years.
As social and environmental issues continue to be top of mind for many Australians, building brands with a clear set of values that encompass sustainability and social responsibility at their core presents an opportunity for deodorants. The emergence of Australian brands displaying and thriving on green and natural claims, as well as social and sustainable values, in addition to investment from more established players, highlights the commitment to a new line of beauty messaging in Australia over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!