Advances in consumer expectations have led to more constant reformulations in the composition of deodorants, as occurred in 2021 with the new Dove and Rexona formulae, which promise superior protection and efficacy, in addition to greater care for the skin of the armpits. The list of products available in the Brazilian market that are positioned as more natural or vegan is growing.
Despite the growing number of options of fragrances, most products are positioned to offer on the one hand, no fragrance or, in opposition to that, neutral, men’s or women’s fragrances. According to trade sources, there are opportunities for new olfactory pathways in deodorants.
Sustainability is playing an increasingly important role in Brazilian consumers’ decisions. As environmental concerns mount and awareness of the negative impacts of overproduction and consumption intensify, consumers are looking for more sustainable options in their product and brand choices.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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