Deodorants is projected to see positive, albeit fairly modest growth, retail volume and value (constant 2023 prices) growth over the forecast period. The category is predicted to continue to benefit from a basic need positioning, while the development of new formats is also likely to add dynamism.
Natural and organic deodorants will continue to grow in popularity during the forecast period, particularly among younger consumers. The pandemic contributed to rising levels of health awareness in Indonesia, especially in urban areas, which the result that consumers are beginning to demand safer products.
Market segmentation strategies will continue to evolve over the forecast period, with whitening and brightening properties likely to become a focus of manufacturer attention. Nivea’s latest new launch for example, Nivea Deodorant Hijab Active, includes vitamin C to lighten the skin surrounding the underarm areas.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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