It is likely that deodorants will continue to face major challenges in Uruguay during the forecast period due to the stiff competition that the entire category faces from the bustling cross-border trade in deodorants purchased at much lower prices in neighbouring Argentina. In response, the major players in the category are likely to attempt to alleviate the issues caused by cross-border shopping and the informal trade and gain sales share by employing aggressive pricing strategies and engaging in regular in-store promotions.
The forecast period is expected to see the numbers of Uruguayan consumers who are concerned about the ecological impact of their consumer choices increase. These more environmentally aware consumers are expected to increasingly favour brands that are explicitly environmentally conscious and which highlight their sustainability credentials in marketing campaigns.
The election of fiscally conservative economist Javier Milei as Argentina’s president in late 2023 raised hopes that new policies could be enacted that are capable of alleviating Argentina’s chronic hyperinflation. This could potentially close the huge price gap that has opened up between retail stores in Argentina and Uruguay, which would likely result in cross-border shopping becoming less attractive for Uruguayans.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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