Deodorant creams was the only category to recover to pre-pandemic levels during 2022. However, the remaining categories are expected to do so over the forecast period.
Peruvian consumers are showing increasing interest in products with natural ingredients and which are less harmful to the environment. The deodorants category is proving no exception.
Unilever has a solid presence in the Peruvian deodorants category and is followed some distance behind by direct selling companies. Moreover, this competitive landscape is unlikely to alter over the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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