Deodorants in India is set to maintain solid retail current value growth rates throughout the forecast period. Within deodorants, body mists are poised for substantial growth in the Indian market, as consumers are increasingly gravitating towards lighter, more refreshing fragrances that are suitable for everyday use.
As ingredient-conscious consumers increasingly prioritise natural and clean formulations in their personal care products, the demand for deodorants with specific attributes, such as no alcohol and no parabens, is on the rise in India. Consumers are also turning towards deodorants enriched with ingredients such as AHA (Alpha Hydroxy Acid), BHA (Beta Hydroxy Acid), and lactic acid, which offer additional benefits such as exfoliation and skin renewal in deodorant roll-on formats.
As disposable incomes rise in India, deodorants is expected to face intensified competition from mass fragrances in the forecast period. Consumers increasingly perceive fragrances as offering more sophisticated scents and longer-lasting effects compared with deodorants.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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