In the forecast period, the demand for deodorants in India is likely to be significantly influenced by the rising temperatures witnessed in most parts of the country. With 2022 becoming the fifth warmest year for India since 1901, according to the India Meteorological Department, through a rise in annual mean land surface air temperature by about 0.
The consumer base for deodorant roll-ons is likely to remain much smaller than deodorant sprays and pumps in India, as consumers largely perceive roll-ons to be a premium offering due to their higher price points. The premium perception of deodorant roll-ons is set to limit the mass appeal and widespread adoption of such products in India.
Despite the expectation of continued solid growth, deodorant brands are set to face intense competition from competitively priced fragrances, on the back of rising disposable incomes and the launch of smaller products by fragrance brands to make their offering more accessible to mass consumers. On the back of a steady rise in disposable income of about a CAGR of 11% over 2023-2027, aspirational consumers are likely to be more willing to explore and invest in products that enhance their grooming routine.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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