Bosnia and Herzegovina is facing a shrinking population in the years ahead, which will reduce the potential consumer base for deodorants in the coming years. The situation is exacerbated by migration, which is seeing a significant number of people move out of the country, mostly to other EU countries.
Growing consumer demand for deodorant wipes is set to make this product category the most dynamic over the forecast period. However, in terms of size deodorant wipes will remain well behind the core categories of sprays and roll-ons.
E-commerce expansion has created enormous opportunities for many beauty and personal care categories, especially since the outbreak of the COVID-19 global pandemic. Sales have increased significantly in deodorants and are set to nearly double by 2027 thanks to the overall growth in online shopping and the impact of convenience and safety on online shopping.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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