During the forecast period, leading players in deodorants are expected to face a major struggle to keep the prices of their products at affordable levels. During 2023, many Slovenian consumers were battling to manage their household finances at a time of high inflation, and this has put substantial pressure on demand for deodorants as the cost of living has risen substantially, while income levels have not.
Companies are expected to focus on introducing more natural products containing fewer harmful ingredients, such as alcohol-free and aluminium-free deodorants, as Slovenian consumers are becoming more educated about the side effects of such ingredients. Growth of these products is expected over the forecast period; although promotions will continue to play an important role in the purchasing process.
E-commerce sales of deodorants saw a sharp uptick in share during the COVID-19 pandemic, as a result of restrictions on consumer movement and retailing. Online sales of beauty and personal care are comparatively underdeveloped in Slovenia, but the pandemic forced many retailers to focus on e-commerce in order to meet consumer demand.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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