Deodorant wipes is expected to be the most dynamic performer in volume and current value growth terms over the forecast period. This is mainly because sales are emerging from a very low base, though demand should also be bolstered by increasing appreciation for the convenience of this format as the pace of consumer lifestyles accelerates with the further easing of the pandemic.
There is a growing need for longer-lasting deodorants, prompting players to invest in developing 48-hour and even 96-hour odour-free products. Retailers are increasingly including these long-lasting deodorants in their offerings to meet rising consumer demand.
It is expected that rising health-consciousness and growing concerns about environmental sustainability will lead more Hungarians to switch to deodorants that are made with natural ingredients and contain fewer harsh chemicals over the forecast period. The increased demand for more sustainable aerosol solutions to support climate-friendly lifestyles is likely to bring about significant changes in deodorant sprays in Hungary.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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