Deodorants are considered an essential product in Colombia and will register healthy constant value and volume growth over the forecast period. However, as long as inflation remains high, consumers will trade down – either by choosing more affordable formats or more affordable brands.
While overall in beauty and personal care, products with natural ingredients, is a key driver of value sales, the same does not hold to the same extent within deodorants. Effectiveness is the key driver of value sales and consumers are more interested in clinical formulas and longer-lasting properties.
Manufacturers will focus on new scents, long-lasting fragrances, stain/mark prevention, anti-perspirant formulae, claims of increased efficacy and smoothing underarms to attract consumers. Hypermarkets and supermarkets are still projected to remain the leading channels.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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