The natural ingredients trend in Hong Kong is expanding into deodorants. With an increasing focus on health and wellness, local consumers are becoming increasingly knowledgeable.
Mass personal care brands such as Nivea and Rexona dominate sales of deodorants in Hong Kong. However, there is an increasing number of players from skin care and fragrances expanding their product offerings to include deodorants, as they aim to diversify their portfolios.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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