One issue that the leading brands of deodorants face generating higher sales over the forecast period is that demand for deodorants is already quite mature. With most consumer segments already having been tapped, some brand are now turning to children as a potential new and unexplored consumer base.
As products that are applied directly to the skin, and often in quite sensitive areas of the body, deodorants offer plenty of scope for the inclusion of skin care elements as a way of adding value. In addition, there is currently increasing demand for deodorants with lighter scents as local consumers seek formulas that prevent body odour from developing, rather than products that merely mask body odour with another sent.
The economic challenges that many local consumer are facing due to the complicated and adverse economic scenario in Ecuador means that the most economical options are likely to become more popular over the forecast period. Within this context, discounters is set to gain ground in the retail distribution of deodorants, while private label is increasingly becoming the most sought-after option for the many consumers who are looking to save money on their deodorants.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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