Retail volume growth will be driven by deodorant sticks and creams over the forecast period, while sprays and creams decline. Deodorants are a well-established, mature category in Estonia with very little room for major developments or growth during the forecast period.
Value growth may be aided by a rising demand for premium goods, as purchasing power improves across the coming year. This will lead to the introduction of more sophisticated brands, as well as problem-solving products, including medical anti-perspirants, such as Vichy Homme.
Products designed specifically for men in the mass segment are set to perform well over the forecast period, especially following Old Spice's positive performance in 2023. At one point, some consumers perceived Old Spice as an old-fashioned brand.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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