Aside from affordability, the formula of deodorants is extremely important to many South Africans. Local consumers are actively scrutinising the ingredients found in specific deodorants as they are directly applied to the skin.
Consumers who introduce children to self-care and grooming routines as they age often seek natural products with cruelty-free, vegan formulations. While some parents might not be particularly interested in natural ingredients for their own use, these products are more of a priority for their children because of their more delicate skin.
As many consumers in South Africa are likely to remain under financial strain heading into the forecast period, they are set to resort to alternatives to deodorants. These include using ingredients commonly found at home, such as applying baby powder to the armpits or even bicarbonate of soda.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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