Retail volume sales of deodorants are expected to see only moderate growth over the forecast period, while value sales might even stagnate. Deodorants is a mature product area, which will somewhat limit further growth.
Deodorant wipes have made an appearance in the Czech Republic during the review period, but this format is still relatively unknown to most consumers. Several brands, including a private label brand from dm-Drogerie Markt's Balea and Lineto, which is known for its toilet paper and wipes, have introduced deodorant wipes with aloe vera and silver ions to neutralise odour, respectively.
Brands under the Unilever, Henkel, Beiersdorf, and Procter & Gamble portfolios are expected to maintain their dominance in deodorants, driving most of sales growth. In addition, brands that offer deodorants positioned as natural and those that rely on sustainable production methods and packaging will be at the forefront of consumers' minds.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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