Deodorants in Portugal is already quite a mature category with very high penetration amongst Portuguese households. It is already considered a basic product which is essential in the everyday hygiene routines of most consumers.
Deodorant sticks is a small category in Portugal. The category has been suffering from a lack of investment from the main brands.
Over the forecast period, natural and organic offerings are set to continue growing in popularity, particularly among younger consumers. The pandemic increased awareness among Portuguese consumers regarding the importance of sustainability and eco-conscious consumption.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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