Deodorants

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Deodorants in Mexico

Jun 2023

Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on…

USD 1,195
Country Report

Deodorants in Singapore

May 2023

Deodorant roll-ons remained the leading category in terms of value sales within deodorants in 2022, and also continued to see the strongest growth. Marks and Spencer (M&S) entered this category in 2021 and immediately accounted for a notable share of…

USD 1,195
Country Report

Deodorants in Saudi Arabia

May 2023

Thanks to a successful vaccination campaign Saudi Arabia was able to lift its remaining COVID-19 restrictions in 2022 with consumers returning to more active work and social lives. With consumers spending more time out the home again there was…

USD 1,195
Country Report

Deodorants in Slovakia

May 2023

The return to overall positive retail volume growth for deodorants in 2022 was underpinned by the fuller resumption of work, social and fitness/exercise/sports norms as the Coronavirus (COVID-19) pandemic and related restrictions eased. Meanwhile,…

USD 1,195
Country Report

Deodorants in Vietnam

May 2023

After a year of slow decline in 2021, deodorants in Vietnam returned to current value growth in 2022, as activities outside the home gradually resumed after the pandemic. However, sales were unable to see full recovery, not quite reaching the level…

USD 1,195
Country Report

Deodorants in Norway

May 2023

Deodorants, which is a very mature category in Norway, struggled to generate retail volume growth throughout the review period, including a sharp decline in 2022, while the decrease in retail current value sales was limited by inflation and rising…

USD 1,195
Country Report

Deodorants in Azerbaijan

May 2023

Azerbaijan’s proximity to both Ukraine and Russia has created a lot of uncertainty and while Azerbaijan benefitted from increasing global energy prices as a result of the war in 2022 - on the flip side, Azerbaijan is heavily dependent on trade and…

USD 1,195
Country Report

Deodorants in Kenya

Jun 2023

The performance in deodorants in Kenya is driven by growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population, as these consumers audiences are those who tend to pay the greatest attention to their personal…

USD 1,195
Country Report

Deodorants in Austria

Jun 2023

Retail volume and current value sales of deodorants suffered during the Coronavirus (COVID-19) pandemic due to the shift to home office and generally spending more time at home in accordance with lockdowns. As COVID-19 regulations were relaxed as the…

USD 1,195
Country Report

Deodorants in Serbia

May 2023

Traditional deodorants is experiencing slight demand due to consumers purchasing it less frequently. Conversely, antiperspirants, which forms part of deodorants, are generally more popular than classic deodorants, which drove healthy value sales…

USD 1,195
Country Report

Deodorants in Lithuania

May 2023

In 2022, deodorants presented a strong retail value growth and appeared among the leading product areas for both growth and recovery from the impact of COVID-19. The COVID-19 pandemic negatively impacted demand for deodorants as consumers worried…

USD 1,195
Country Report

Deodorants in Sweden

May 2023

Deodorants was marginally impacted by the pandemic due to the essential nature of such products. While consumers engaged in fewer social events, consumers still used deodorants on a daily basis, with demand being further boosted by the strong…

USD 1,195
Country Report

Deodorants in Estonia

May 2023

Sales of deodorants registered strong growth in 2022 as consumers returned to their social and professional lives, and participated in activities such as sport. Deodorants were negatively impacted by the 2020 pandemic lockdowns, as with people…

USD 1,195
Country Report

Deodorants in New Zealand

May 2023

Mainstream deodorant brands such as Nivea, Rexona and Dove continued to dominate the product area in 2022, benefitting from their strong presence at major grocery retailers. As most consumers purchase deodorants during their grocery runs, mainstream…

USD 1,195
Country Report

Deodorants in Israel

May 2023

In August 2022, Unilever Israel Ltd decided to stop offering discounts on their products, including deodorants, which in turn caused an increase in the prices of their products. Osher Ad, a retail chain, consequently decided to stop selling the…

USD 1,195
Country Report

Deodorants in Croatia

May 2023

Similarly, to other beauty and personal care product areas, “clean” and natural ingredients have remained highly sought after by consumers, boosted by the COVID-19 health crisis. Companies have been promoting natural and organic trends, alongside…

USD 1,195
Country Report

Deodorants in Bolivia

May 2023

Deodorants returned to positive value growth in 2022 following two years of negative growth when the COVID-19 pandemic led to weaker growth due to home seclusion. The growing issue of deodorant smuggling from Argentina has taken its toll on formal…

USD 1,195
Country Report

Deodorants in Ukraine

Jul 2023

The lower value decline recorded by deodorants in 2022, compared to retail volumes, was driven by rising unit prices. A number of products witnessed significant price increases because of rising logistics costs and affected distribution patterns as…

USD 1,195
Country Report

Deodorants in Germany

Jun 2023

Deodorants saw growth in 2022, with good sales growth in both retail current value terms (all formats) and retail volume terms (deodorant sprays and roll-ons only). Indeed, the summer of 2022 was hot in Germany, which led to higher overall volume…

USD 1,195
Country Report

Deodorants in Uzbekistan

May 2023

Deodorants is seeing small volume growth and strong value growth, having recovered from a negative-figure sales slump in recent years. The COVID-19 quarantine period is one of the factors contributing to the slump, as are the supply chain disruptions…

USD 1,195
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