Deodorants is expected to maintain dynamic retail volume and current value growth in Chile in the forecast period, with similar CAGRs indicating little price movement. Packs have historically been a trend in the country, these are common in supermarkets, perfumeries, and pharmacies, where it is possible to find buy-two-get-one free or buy-one-get-one-free packs aimed at increasing sales by emphasising price and convenience.
The clinical segment has continued to gain relevance in deodorants in the Chilean market, with such products being long-lasting options that have been tested and proven for their dermatological attributes, positioning this type of product above regular deodorant in terms of both efficacy and price. Historically, the flagship player in this segment has been Rexona, with its Rexona Clinical line.
Although interest in premium deodorants is still niche in Chile, it is expected that this trend will continue to gain relevance in the coming years, with premium deodorants set to outperform mass. Chilean consumers are increasingly interested in high-quality and effective personal care products, which has led to an increase in demand for products with dermatological properties, and this is set to continue in the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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