As deodorants as a product area evolves in Pakistan, there is a significant opportunity to expand product awareness, especially among rural populations. Targeted educational campaigns can bridge the gap by raising awareness about personal hygiene practices and the benefits of using deodorants.
While effectiveness remains a key driver of value sales in deodorants, there is potential for growth in premium deodorants with a natural positioning. Consumers are increasingly interested in products free from alcohol, parabens, and sulphates, and those containing natural ingredients.
With deodorant pumps, creams, and wipes currently absent from the Pakistani market, there is ample opportunity for innovation in product formats. Introducing new formats that offer unique benefits like long-lasting freshness, moisturisation, or on-the-go convenience can meet evolving consumer needs and drive category expansion.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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