Further volume growth is anticipated for deodorants over the forecast period, with the two key categories of roll-ons and sprays expected to record similarly positive growth rates.
The impact of inflation is expected to be acute in 2024, leading to price increases and, therefore, robust current value sales.
Looking ahead, men-specific Old Spice, Axe and Noxzema deodorants will continue driving growth for the category, while in the premium segment, L’Oreal is also focused on promoting its Men Expert line.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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