By the end of the review period, deodorants was already a rather mature product category in Croatia’s beauty and personal care industry and this means that there are limitations on its growth potential. Thus, during the forecast period, dynamism in the category is likely to be stimulated mainly by innovation and added value, factors which are normally associated with higher price tags, something which could cause issues at a time when many consumers are looking to economise wherever possible due to the impact of high inflation.
Deodorant wipes have already made an appearance on retail shelves in Croatia and, despite their low profile and limited consumer awareness, these products have been available in Zagreb and other major cities for many years. However, high cost and limited need for the convenience that these products represent mean that the category remains relatively unknown to most consumers.
The forecast period is unlikely to see any major change to the dominance of the major brands in deodorants, with many Croatian consumers fiercely loyal to their preferred brands in the category. One of the key drivers of this high level of brand loyalty is that the category is already quite mature and many people have been using the same brands of deodorants for many years, seeing little reason to make any changes to this.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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