Deodorants is expected to post modest but stable growth in total volume and current value sales from 2022 onwards. All formats of deodorants are expected to rebound and retain growth from 2022 as Croatians return to workplaces for a bigger portion of the working week.
Health and sustainability concerns will continue to shape consumer preferences and company strategies in deodorants over the forecast period. Brands that offer specific value in the form of healthier and natural ingredients, eco-friendly properties (product and packaging) and clinically tested brands, are expected to perform well over the forecast period.
The already strong discounting culture in deodorants is expected to persist and intensify as inflation remains an issue at the start of the forecast period. Croatian consumers are very accustomed to making discounted purchases in deodorants, with consumers often waiting for their preferred brands to be discounted.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
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