Overall, deodorants is expected to continue to struggle through the forecast period, as consumers opt for a “less is more” mantra and due to the high degree of maturity in the category. Deodorant roll-ons is set to continue to account for the majority of retail sales, but as the most mature category it is predicted to struggle to generate volume growth or add value.
Low-cost retailers, led by the exceedingly popular Normal chain, are set to continue to undermine retail value sales and force grocery stores to continue with their discount strategies. Normal remains one of the best performing outlets in Norway, across industries, and deodorants, due to a commoditised nature, is a highly prevalent product type in this channel.
Only deodorant sticks and emerging deodorant creams are predicted to post positive retail volume and value CAGRs over the forecast period. All types of deodorants are predicted to see some benefit from the health and exercise trend.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Deodorants industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Deodorants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!