Deodorants are still regarded as luxury items rather than necessities by many Moroccan consumers. As a result, the category is vulnerable to shifts in consumer behaviour and purchasing patterns during periods of economic difficulty – although it also has the potential to benefit from budget conscious consumers looking for alternatives to fragrances.
Deodorant sprays is very unlikely to lose its status as the largest category of deodorants in Morocco before the end of the forecast period as it is slated for the highest sales growth rates. Deodorant sprays is set to continue benefiting from its considerable price advantage over other categories of deodorants.
Natural, mineral and dermo deodorants are expected to gain more ground during the forecast period, since they are quite a novelty on the Moroccan market. The end of the review period saw an expanding offer of natural deodorants such as Rexona Biorythm Ultra Dry, Ushuaïa Organic Vanilla roll-on, and Tiyya Alum Stone by Les Aromes du Maroc.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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