Deodorants is projected to record moderate but quite steady retail volume and value (constant 2023 prices) growth over the forecast period. The category is well placed to benefit as Swiss consumers continue to be more physically active (gym, sports, outdoor activities).
The competitive landscape is predicted to intensify, with new product launches intended to boost brand recognition and pique consumers’ curiosity. The focus areas for new launches are expected to feature sustainability, naturalness and free from, long-lasting formulae and attractive scents.
No major changes are expected in the distribution landscape of deodorants in the forecast period. Most Swiss consumers are likely to continue to purchase their deodorants on a need basis during regular shopping trips to the supermarket.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Also included are body splash products and splash colognes, used specifically post-shower for extra freshness. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Deodorants research and analysis database.
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