Kolberg Group's Russian brand Symphony is expected to retain its sales lead in 2023 thanks to its long-established reputation and the quality offered. Symphony is a Russian brand (global owner Arnest OAO) and is seen as having a good quality-to-price ratio.
Spray/aerosol air fresheners will continue to lead the air care category, although some international brands may be forced to reduce price as they compete against low cost local and Turkish brands. Spray/aerosol air fresheners have historically been the most accessible and well-known category among an urban consumer base.
The economic instability experienced in 2022 has led some international companies to reduce marketing budgets, notably related to advertising and promotions. The situation is expected to improve in the future as companies resume their promotional activities in line with economic recovery.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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