Consumer lifestyles are anticipated to further stimulate the demand for air care in Romania. With consumers highly attached to their home, and with a considerable part of the population working from home (generally consumers with high purchasing power), air care is set to remain popular.
Inflation is set to remain a factor in the short term, with a negative impact on consumer disposable incomes. Consequently, some customers are likely to move to lower-priced brands or private label.
A major area of competition between air care manufacturers is fragrances and scent blends. Indeed, Romanian consumers are quick to embrace new products and fragrances, as they adopt more adventurous and exploratory approaches to the products and services they purchase in general.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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