The air care category is expected to see a slight increase in volume sales over the forecast period. Manufacturers are set to continue to place great importance on consumer insights, as fragrances are seen as reflecting individual personalities within the home.
Liquid air fresheners is likely to post notable growth over the forecast period. Consumers will continue to opt for products that provide a pleasant overall scent at home, thus additionally highlighting the notion of tidiness and increased hygiene.
More natural, green and sustainable launches are expected in air care. Such products are likely to include natural, free-from, aromatherapy, and essential oils as consumers look to minimise health risks and any potential harmful impact on the environment.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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