Air care is expected to maintain robust retail volume and current value growth in the forecast period, with increases expected across all categories due to rising disposable incomes and the fact that local consumers are paying more attention to the overall ambiance of their living environment. Spray/aerosol air fresheners and gel air fresheners are expected to continue to account for the bulk of demand.
In the Philippines, there has been a noticeable surge in demand for naturally derived air care products. This trend is being influenced by a range of factors, notably the proactive steps taken by the government to address air pollution and environmental issues, particularly in urban areas with elevated levels of vehicular emissions and industrial activities.
In the competitive air care category, new product development and effective marketing strategies play a pivotal role in maintaining consumer loyalty. Brands that continually innovate and connect with their customers are more likely to succeed in building and retaining a loyal customer base.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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