With "green" trends affecting many products across home care, such developments are also being seen in air care. For example, spray/aerosol formats, whilst forming a notable share of the overall air care category, are increasingly being seen as unfavourable for the environment, and this negative image looks set to continue over the forecast period.
While the big international names will continue to hold the largest shares, thanks to their strong brand recognition, high-quality image, and interesting innovations, we also expect to see the rise of unbranded economy variants which stand a better chance of appealing to a wider range of mass consumers. For example, variety retailers such as Jumbo, Regina Stores, and Pare Pare, sell a wide range of unbranded, economy, scented candles and reed diffusers, which pose as direct competition to the branded air care products.
In line with the "green" trends which are driving developments in ingredients, formulas, and formats, there is also an increasingly consumer preference towards more natural and herbal fragrances, rather than those which. are artificial.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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