Growth is set to continue in air care in current value terms in the forecast period. As more time will continue to be spent at home due to hybrid working, demand is expected to continue to rise.
Dabur India Ltd with its brand Odonil continued to lead air care in 2022, and is expected to maintain its lead in the forecast period. Odonil is available in different formats and fragrances and caters for price-conscious consumers, as well as those seeking premium products.
Due to their religious rituals, the majority of Indian consumers are in the habit of burning incense sticks in their households in a bid to purify the air. As such, manufacturers are likely to turn to innovation through leveraging natural ingredients, essential oils and local fragrances over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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