Candle air fresheners looks set to see volume sales decline slightly over the forecast period. This is partly due to increasing maturity, but also reflects the fact that because these products are generally not in constant use, they tend to last longer than other formats.
Due to the ongoing cost of living crisis, it is likely many Slovenians will remain inclined to favour cheaper air care products in the short-to-medium term, including private label options. However, once inflation comes down and purchasing power starts to improve, premiumisation should become more visible across all categories, with consumers expected to show growing interest in higher-end varieties that offer more sophisticated fragrances, greater convenience, longer-lasting efficacy, stylish design features and other added-value properties.
E-commerce gained importance in air care distribution over 2020-2021 as concerns about potential exposure to COVID-19 in physical stores led more Slovenians to start buying these products online. With many people having now become more appreciative of the convenience, wide range of choices and competitive price deals afforded by online shopping, its value share should continue to rise over the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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