Given the ongoing economic crisis in Tunisia, the market for air care will not see any dramatic changes over the forecast period. Upper-income households will remain the main users of these products, although the growing number of cheaper, domestically produced offerings could see the expansion of the consumer base.
In keeping with growing trends towards health and wellness, Tunisian consumers are expected to begin to seek out air care products that are free from potentially harmful chemicals. Consequently, manufacturers are expected to develop more air care products with natural ingredients, consistent with trends across home care as a whole.
Société d'Articles Hygiéniques Sarl (SAH) has been extending its Lilas brand into new home care categories and is widely anticipated to roll out an air care product in 2023. Although it is a relatively newcomer to home care, Lilas is well-known in Tunisian households as a manufacturer of a wide range of many other household goods, including baby care products, and hence benefits from a high degree of brand equity.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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