Candle air fresheners, liquid air fresheners, and other air care are projected to remain insignificant throughout the forecast period. The unstable economic situation of 2022 and 2023 caused a delay in the introduction of new products, as players prioritised the recovery of profit margins.
Air care is expected to record a positive performance over the forecast period, with retail volume sales set to rise from 2025 onwards. As the average unit price increased by double digits in 2023, smaller players of Chilean origin are projected to gain further share in the short term due to their more affordable options compared to multinationals.
Retail e-commerce experienced explosive growth during the review period, driven by the pandemic, and air care sales were no exception to this trend. Despite losing marginal value share over 2022-2023, e-commerce’s sales of air care remained significantly higher than pre-pandemic levels at the end of the review period, supported by habit persistence and the demand for convenience.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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