Candle air fresheners is expected to register the strongest performance in both volume and value (constant 2023 prices) terms over the forecast period. A continued interest in creating a relaxing and attractive living environment will be the key driver of growth, as consumers place a greater emphasis on mental wellbeing.
During the forecast period, players are expected to focus on developing more sustainable production practices, packaging materials and ingredients, as consumers increasingly look at the wider environmental impact of their purchasing decisions. Iberchem, for example, has developed a new technology, Neopure, a biodegradable fragrance ingredient and masking agent which claims to target and neutralise bad odours.
As consumers gravitate towards more premium offerings, air care will transcend from being just a home care product, to becoming a way of creating an environment of relaxation and wellbeing. As such, consumers will start to seek out these products specifically, rather than as part of their weekly grocery shopping.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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