Air care in Serbia is expected to be stable over the forecast period, mainly driven by electric air fresheners. This emerging category offers sophisticated, modern products that use advanced features to automatically freshen the air periodically, rather than requiring the attention of consumers.
With inflation set to remain in place across the early forecast period, price-sensitive consumers are set to continue purchasing necessary products. Among those who find purchasing air care products essential, economising is likely to mean that they will be more open to buying private label air care products, and this is likely to motivate the leading private label players in the category to widen the product selections in response to buoyant demand for products with an attractive price-quality ratio.
Innovation is set to continue driving interest in air care over the forecast period while boosting value growth. In addition to scent extension, producers are expected to offer a greater air care experience.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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