Air care is expected to see modest growth in both current value and volume sales over the forecast period. The ongoing ‘wellness/spa at home’ trend will increase consumer demand for creating a pleasant atmosphere in the home, while improvements in product availability and promotions will also help to raise awareness of less mature categories such as gel air fresheners and electric air fresheners.
Natural and healthy products within air care are gaining traction, while those containing artificial chemicals are becoming less popular. Manufacturers who invest in sustainability and innovation are likely to maintain their competitive edge as the trend towards natural and health-conscious products continues apace in the coming years.
Current leading brand manufacturers, including SC Johnson, Reckitt Benckiser and Procter & Gamble, will likely retain their leading positions over the forecast period due to their strong positioning and well-established brands. However, private label will present a growing challenge to these players by offering consumers large and continuously changing portfolios with new scents, formats and formulas.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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