Though spray/aerosol air fresheners will continue to account for most volume sales and register the highest volume growth, there will also be healthy volume growth for electric air fresheners. Electric air fresheners will see continued product improvement and key new product launches encompassing the latest technological advancements.
Private label is set to gain value share over the forecast period. Wal-Mart's Great Value, for instance, is already present in several formats, including sprays, gels, cones/solids, and electric format.
There will be continued product launches over the forecast period in terms of new scents, but also in terms of formats. Innovations will include longer lasting gel formats, as well products with a more environmentally-friendly positioning.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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