The uncertain economic outlook and ongoing cost-of-living pressures pose challenges for household financial wellbeing. In this scenario, households prioritise price, leading to trading down to cheaper brands, opting for private label products, and shifting to economy-priced sales channels like discounters and variety stores.
Manufacturers are expected to tailor offerings to embrace the concept of mood enhancement, aligning with broader self-care, wellbeing, and experience-based household preferences. Products like the 2023 launch of Air Wick Essential Mist in mood-enhancing varieties such as “Happiness,” “Relaxing,” and “Calming Rose” leverage mood-enhancing claims to add premiums to pricing points.
Addressing household environmental and sustainability concerns through the active use of natural ingredients can reshape perceptions of air care and its necessity. Product development is expected to focus on sustainability, repositioning air care as "natural" and aligned with a broader preference for in-home air quality.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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