In the short-term sales of air care are expected to continue declining in retail volume terms. Although inflation is expected to start to stabilise from 2024 onwards, disposable income is likely to remain stretched with many consumers likely to continue focusing on essential purchases.
Candle air fresheners is expected to remain one of the few bright spots in air care with the category projected to continue recording steady growth in retail volume terms over the forecast period. Candles are often seen as a great gift with brands such as Yankee Candle tapping into this with attractive designs.
The distribution of air care will likely remain accounted for largely by supermarkets and hypermarkets as consumers often pick up these products alongside their weekly grocery shopping. This also presents opportunities for the growth of private label beyond basic economy lines.
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Understand the latest market trends and future growth opportunities for the Air Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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