With similar dynamics continuing over the forecast period, liquid air fresheners will again register very healthy volume growth, as consumers appreciate the quality fragrances, along with the attractive aesthetic of the packaging, in what is a segment that still has further room for growth. That being said, spray/aerosols will continue to account for most volume sales, due to their affordability.
The second-largest segment in retail volume sales terms (tonnes), “other” air care, is predicted to see moderate, but steady increments in demand. It will benefit from the introduction of more types of air care.
A potential threat for air care is environmental and health concerns. As consumers become more aware of the harmful effects of chemicals on their health, they may refrain from buying air care products that might potentially emit harmful chemicals and will opt for more natural solutions instead.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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