Demand for spray/aerosol air fresheners is projected to further decline over the forecast period, as consumers become increasingly conscious of their health and the environment. As regulations move towards a greener policy, producers of air care will have to adapt their marketing strategies to meet these changing demands.
As local consumers continue to travel more regularly after limited mobility during the pandemic, the demand for car air fresheners is likely to further improve in the coming years. Greater flexibility and the digitisation of working lives of many German consumers means that more of them are also looking to share cars, which are becoming more prominent in the local market.
Electric air fresheners still offers growth potential in Germany in the coming years due to advancements in smart technology. With the ability to customise and control this format through apps, consumers can easily adjust the scent strength and receive notifications when the refill is low.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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