Convenience and improved quality of life will continue to be the primary driving forces of air care volume growth over the forecast period. The increased importance of fragrances and their role in creating a pleasing home or working environment conducive to healthy living and wellbeing, will support category sales.
Electric air fresheners will be the most rapid growth area in terms of volume sales over the forecast period as its products gain in popularity among local consumers showing increasing demand for convenience. Nonetheless its forecasted growth is set to be relatively modest, bearing in mind how underdeveloped this segment still is.
Car air fresheners and gel will turn in the least impressive performance during the forecast period, recording the slowest volume growth. Consumer demand for these types of air care products is limited and continues to wane as fewer brands remain in the market thanks to low interest from both consumers and key market players in air care in North Macedonia.
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Understand the latest market trends and future growth opportunities for the Air Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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