Over the forecast period as a whole, air care is expected to record fairly stable retail volume sales, along with continued current value growth. Volume growth is set to slow, and eventually turn to decline as the category becomes more mature.
Private label accounted for only a small share in overall air care in 2023. It held its highest value share in candle air fresheners, although it also saw its share of spray/aerosol air fresheners increase steadily over the review period, as retailers continued to expand their ranges and featured them more prominently in their outlets.
Millennials represent a large consumer group and a significant economic force in Mexico, which means that they will be an important group to address in the forecast period. Many of their purchasing decisions are influenced by social networks such as TikTok and YouTube, amongst others.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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