The “green wave” will have an increasingly strong impact on air care in Croatia in the long term as consumers become more health conscious and aware of the impact of air care products on their health and wellbeing. Local consumers will increasingly avoid products that contain chemical ingredients and switch to natural products where possible.
Air care in general is suffering from a low level of marketing efforts compared to other FMCG products. Manufacturers of air care products are not active with TV advertisements and, as such, consumers have lower brand awareness.
With the threat of COVID-19 waning and the resumption of normal social and economic activity, car air fresheners should see stable growth over the forecast period. Demand for car air fresheners was significantly impacted by home seclusion and the shift to remote working during the pandemic.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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