Air care is set to see healthy growth in retail volume and current value terms during the forecast period. As living standards rise, Vietnamese consumers will devote a greater amount of attention to creating a luxurious and relaxed atmosphere within their homes, and this is expected to drive demand for more sophisticated air care choices, such as candle air fresheners and diffusers with essential oils.
A rising demand for more sophisticated air care products with added-value features is expected to result in the category becoming more competitive during the forecast period. Consistent with trends in other, more developed markets, consumers will move towards purchasing different scents for different rooms, such as "clean" citrus scents for the bathroom and floral herbal scents for the bedroom, Longevity of fragrance will, however, continue to be a key factor driving purchasing decisions, while insect repelling features will also remain sought after by consumers.
Offline channels are expected to retain their importance for the distribution of air care products, as consumers can easily choose their preferred fragrance. Despite the strong growth of e-commerce, the number of air care official brand stores remains insignificant on leading e-commerce platforms.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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