Air care in Ireland is expected to see a modest value CAGR over the forecast period. The decent growth of scented candles and air care fresheners is likely to be offset by a continuing decline for sprays/aerosol air fresheners, as many consumers believe that aerosols lead to adverse environmental effects.
The fragrance is key within air care, and players are attempting to captivate new consumers with interesting and exotic aromas and scents. More traditional scents, such as lavender and pine, are continually losing ground to natural and outdoor-focused scents, such as blossom and cotton, as well as tropical combinations like eucalyptus and sandalwood.
Private label products in air care are concentrated in the more affordable areas of sprays and aerosols. However, some attempts to take share from higher-priced products may be seen across the forecast period.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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