Consumers in Hong Kong are expected to see an increasing number of local air care brands gain shelf space in retailers due to their familiarity with the culture and purchasing behaviour, in addition to offering competitive prices. They are also likely to invest in marketing campaigns in popular supermarkets, the dominant distribution channel.
While supermarkets is likely to remain the leading distribution channel for air care in Hong Kong over the forecast period, sales through retail e-commerce are set to gain further momentum in the coming years due to greater confidence among local consumers to make online purchases and habit persistence since the pandemic. The increased number of online sales platforms and membership incentives they offer are extremely attractive as consumers are rewarded for purchasing via a certain marketplace, while enjoying the convenience of home delivery and competitive prices.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.See All of Our Definitions
This report originates from Passport, our Air Care research and analysis database.
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